Writing an Effective Cover Letter

Let’s say you are applying for truck driving jobs. Do you need to include a cover letter with your application? Yes, absolutely- read on to find out why!

At some point, we’ve all sat around contemplating whether to write a cover letter when applying for a job. You’ve probably wondered if a cover letter even makes a difference or if anyone even reads it. Human Resource Management consultants have discussed the difference between an application with and without a cover letter and the conclusion is that those with cover letters are able to set themselves apart from the throngs of people applying for the same position.

How can your cover letter set you apart?

In addition to introducing yourself as a person rather than just another resume, a cover letter should explain to an employer what you want to do and what makes you qualified to do it. A great strategy for getting this information across is to quickly introduce yourself, mention which position you are applying for, why you are interested in the position and what makes you a qualified applicant for the position.

To clearly show your qualifications without appearing overconfident, you can list a few of the qualifications listed in the position requirements and; alongside them, note your experiences, certifications- anything that proves you have the desired skills and experience for the position. Then simply close with a “thank you” and provide your contact information. Make sure your full name and contact information is included just in case your resume and cover letter become separated.

Think of it this way: your resume is like a piece of marketing material, but your cover letter is the sales pitch. Would you buy something if all you got was information on the product without a pitch as to why you should buy it? Probably not- the same goes for employers.

It’s very important to put your best foot forward when you are applying for a job. Employers normally receive a barrage of resumes for each open position; they don’t have time to sift through each and every resume and find the ones that have potential. Showcase your potential through a cover letter, and chances are you’ll be off the market in no time!